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westjet

March 15, 2012

LeapTV Episode #49: WestJet – Building a Thriving Brand

by Isabelle Mercier Turcotte

ABOUT LEAPZONE

We are dedicated to help people build extraordinary businesses and brands. We work with passionate entrepreneurs who thrive on delivering their “genius” in a simple, impactful, and differentiating way.

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Your website is your full time spokesperson. When Your website is your full time spokesperson. When it comes to maximizing profits, and expanding awareness and exposure, it all starts with building a recognized brand and a helpful website. This doesn’t just mean developing a logo that people instantly recognize as being part of your website (although images, graphics and even writing styles will all become part of your brand), but it goes beyond that. If you want to be successful in your industry and become an influential leader in your market, you need raving fans and hungry buyers. These people purchase everything you put out, read every bit of content you publish and consistently look to you as an authority in your industry. It makes sense, right? People buy from those they trust! That means the more you can work towards building a strong presence and a trustworthy relationship with your client base, the easier it will be to eliminate any skepticism regarding your products or services. And in turn, that means increased sales! So, where do you begin? By becoming the go-to person in your niche. How do you become the go-to-person in your niche? Start by filling out a needs assessment here: leapzonestrategies.com/rise #WebDesign #BrandingTools #LeapzoneStrategies
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