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Proven Strategies

October 20, 2011

LeapTV Episode #42: Effective Marketing Strategy


by Isabelle Mercier Turcotte

October 18, 2011

Top 5 Mistakes Made When Hiring a Social Media “Expert”


by Isabelle Mercier Turcotte

October 6, 2011

LeapTV Episode #41: ASK THE EXPERT: Michael E. Gerber_Part 2


by Isabelle Mercier Turcotte

October 4, 2011

10 Health & Wellness Tips for Small Business Owners


by Isabelle Mercier Turcotte

September 27, 2011

Top 10 Ways to Fire the Client From Hell!


by Isabelle Mercier Turcotte

September 22, 2011

LeapTV Episode #40: ASK THE EXPERT: Michael E. Gerber_Part 1


by Isabelle Mercier Turcotte

September 13, 2011

7 Steps To Better Decisions


by Isabelle Mercier Turcotte

September 8, 2011

LeapTV Episode #39: Increase Your Conversion Rate


by Isabelle Mercier Turcotte

August 30, 2011

8 Rules Guaranteed To Increase Your Sales


by Isabelle Mercier Turcotte

August 25, 2011

LeapTV Episode #38: Let’s Talk Money


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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