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Proven Strategies

March 22, 2012

Marketing is Not Promotion


by Susan Payton

March 8, 2012

Drive Your Business Like a New York City Cab!


by Isabelle Mercier Turcotte

February 16, 2012

How To Communicate What You Do


by Geoffrey X. Lane

February 2, 2012

Money is Available for Small Business Investment


by Isabelle Mercier Turcotte

January 26, 2012

How to Market Trust


by Susan Payton

January 19, 2012

The Difference Between Motivation + Inspiration


by Isabelle Mercier Turcotte

January 12, 2012

LeapTV Episode #47: ASK THE EXPERT: Cash Flow Projections Made Simple


by Isabelle Mercier Turcotte

January 10, 2012

My Top 4 Lessons of 2011


by Isabelle Mercier Turcotte

January 4, 2012

Change Is Good – Special Announcement!


by Isabelle Mercier Turcotte

December 15, 2011

LeapTV Episode #46: ASK THE EXPERT: Website SEO


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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I’ve been paying attention to one word that quietl I’ve been paying attention to one word that quietly steals joy, clarity, and momentum:

should.

- I should be further ahead.
- I should have said yes.
- I should have said no.
- I should be doing more.

And what I’ve noticed is this: “should” rarely comes from truth.
It often comes from pressure… comparison… old programming… and other people’s expectations.

It’s the voice that keeps you building a life that looks right…
instead of a life that feels right.

So here’s the reframe I’m living by lately:

When I hear myself say “I should…”
I pause and ask:
“Do I actually want this… or am I trying to earn my or someone’s approval?”

Because the word “should” might be the reason we don’t have all we want.
Not because we’re lazy...but because we’re distracted from our truth.

Where has “should” been running the show for you lately?
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LATEST BLOGS

  • Culture Isn’t Soft. It’s a Growth Strategy.
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  • Differentiation: The Growth Advantage Most Businesses Are Missing
  • Growth Isn’t What You Think It Is
  • Why “Pretty Good” Brands Are Getting Left Behind
  • The Most Underrated Growth Strategy: Your Stop Doing List

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