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November 15, 2012

LeapTV Episode #56: Focus Group Pros and Cons

by Isabelle Mercier Turcotte

ABOUT LEAPZONE

We are dedicated to help people build extraordinary businesses and brands. We work with passionate entrepreneurs who thrive on delivering their “genius” in a simple, impactful, and differentiating way.

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Does your brand represent your genius in a way tha Does your brand represent your genius in a way that is unique and memorable? Does your brand promise something that is truly desired? It is the consistency of this promise and the overall quality of the delivery of this promise that will encourage your customers to be loyal to your brand. Getting your prospects to become enthusiastic customers and your customers to become loyal advocates of your brand is the fastest (and let's face it, cheapest way) to grow your business no matter what is going on in the world. Having said that, in order for your brand promise to be effective, it must be fulfilling a real desire, a real need and, it has to be clearly communicated to the right people for it to be seen, heard and resonated with. Let's find out if your website informs your prospect of your unique promise. Answer the below questions to find out: What kind of promise is your brand making? Who is your brand making this promise to? Why is your brand’s promise different from everyone else’s? Why should your ideal client care? What will they be able to BE, DO or HAVE as a result of your products or services? Did you get stuck answering any of those questions? If so, fill out our needs assessment to book a clarity call with Isabelle or one of LeapZone's kick-ass coaches so we can discuss our Top 3 Recommendations to help you grow your business faster. Fill out the form at www.LeapZoneStrategies.com/rise #BrandMarketing #BrandBuilding #BoldBrands #FindYourVoice #LeapzoneStrategies
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