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marketing

July 30, 2024

Using Authentic Thought Leadership to Improve Your Online Visibility


by Isabelle Mercier Turcotte

May 31, 2024

The Promise-Driven Business: Achieving Success with Clarity


by Isabelle Mercier Turcotte

May 31, 2024

Mindful Manes: Exploring The Impact of Horses on Humans


by Isabelle Mercier Turcotte

May 13, 2024

It’s What You Finish that Counts


by Isabelle Mercier Turcotte

April 21, 2024

Diving Deeper into Brand Positioning: Your Roadmap to Unbeatable Brand Presence


by Isabelle Mercier Turcotte

February 21, 2024

6 Essential Tools to Streamline Your Video Marketing Campaigns


by Isabelle Mercier Turcotte

Brand Video

February 11, 2024

7 Hacks for Crafting Compelling Brand Videos Designed to Captivate Your Audience


by Isabelle Mercier Turcotte

December 3, 2023

No Fluff, All Impact: Why Your Brand Needs a Rock-Solid Foundation


by Isabelle Mercier Turcotte

December 1, 2023

Mastering Envy: The Key to Creating A Strong Brand in a Saturated Marketplace


by Isabelle Mercier Turcotte

November 10, 2023

Maximizing Your Reach: The Power of Social Media for Business Growth


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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I’ve been paying attention to one word that quietl I’ve been paying attention to one word that quietly steals joy, clarity, and momentum:

should.

- I should be further ahead.
- I should have said yes.
- I should have said no.
- I should be doing more.

And what I’ve noticed is this: “should” rarely comes from truth.
It often comes from pressure… comparison… old programming… and other people’s expectations.

It’s the voice that keeps you building a life that looks right…
instead of a life that feels right.

So here’s the reframe I’m living by lately:

When I hear myself say “I should…”
I pause and ask:
“Do I actually want this… or am I trying to earn my or someone’s approval?”

Because the word “should” might be the reason we don’t have all we want.
Not because we’re lazy...but because we’re distracted from our truth.

Where has “should” been running the show for you lately?
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LATEST BLOGS

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  • Growth Isn’t What You Think It Is
  • Why “Pretty Good” Brands Are Getting Left Behind
  • The Most Underrated Growth Strategy: Your Stop Doing List

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