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Habits & Behaviours

May 24, 2012

Stop Leaving Money on the Table

by Isabelle Mercier Turcotte

May 17, 2012

How To Overcome The Fear of Success

by Isabelle Mercier Turcotte

May 3, 2012

Why We Are Afraid to Talk Pricing

by Susan Payton

April 26, 2012

8 Reasons Why Prospects Don’t Buy

by Isabelle Mercier Turcotte

April 19, 2012

Why Creating Competition Can Help Motivate Employees

by Isabelle Mercier Turcotte

April 5, 2012

6 Common SEO Mistakes On Small Business Websites

by Isabelle Mercier Turcotte

March 29, 2012

5 Tips for Building Customer Loyalty

by Isabelle Mercier Turcotte

March 22, 2012

Marketing is Not Promotion

by Susan Payton

March 8, 2012

Drive Your Business Like a New York City Cab!

by Isabelle Mercier Turcotte

February 23, 2012

The Easiest Elevator Pitch To Deliver

by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me: “Okay Isabelle… what’s the cost?” And I smiled, because I know what they mean. They’re asking: “What do I pay if I say yes?” Fair question. But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing): I always respond with this: “Just to clarify… are you asking what it costs if you say YES… or what it costs if you say NO?” Because “no” isn’t free. It just charges you differently. "NO" can cost you: - another year of dragging the same problem - another quarter of unclear messaging - more missed opportunities - more stress on your team - more time spent rebuilding from scratch Sometimes the most expensive choice… is staying the same. Next time you’re deciding, ask yourself: What will “no” cost me over the next 6 months?
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LATEST BLOGS

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