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business growth

February 2, 2012

Money is Available for Small Business Investment


by Isabelle Mercier Turcotte

January 26, 2012

How to Market Trust


by Susan Payton

January 19, 2012

The Difference Between Motivation + Inspiration


by Isabelle Mercier Turcotte

January 12, 2012

LeapTV Episode #47: ASK THE EXPERT: Cash Flow Projections Made Simple


by Isabelle Mercier Turcotte

January 10, 2012

My Top 4 Lessons of 2011


by Isabelle Mercier Turcotte

January 4, 2012

Change Is Good – Special Announcement!


by Isabelle Mercier Turcotte

December 15, 2011

LeapTV Episode #46: ASK THE EXPERT: Website SEO


by Isabelle Mercier Turcotte

December 13, 2011

Top 3 Ways to Get Your Phone Calls Returned


by Isabelle Mercier Turcotte

December 6, 2011

Throwing Caution To The Winds


by Michael E. Gerber

December 1, 2011

LeapTV Episode #45: Connecting Brands With Blogs


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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LATEST BLOGS

  • Don’t Quit in the Dip: Why Real Change Gets Messier Before It Gets Better
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  • A Tribute To Cache ~ Our Power Builder.
  • The 4 Things That Make a Brand Impossible to Ignore
  • No Algorithm Can Save a Message People Don’t Care About
  • Bigger Isn’t Always Better

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