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business growth

November 22, 2012

Thinking About Supermodels.


by Isabelle Mercier Turcotte

October 18, 2012

How Keeping Fit and Healthy is like Running a Successful Business


by Karina Inkster

October 11, 2012

Why Should You Care About Branding Your Business?


by Isabelle Mercier Turcotte

October 4, 2012

Likeability ~ The E-Factor


by Geoffrey X. Lane

September 20, 2012

Your Environment…And The Power It Has On You!


by Isabelle Mercier Turcotte

September 6, 2012

How Do You Build A Business? You Build It Like A House!


by Isabelle Mercier Turcotte

August 23, 2012

LeapTV Episode #54: Cash is King!


by Isabelle Mercier Turcotte

August 16, 2012

7 Health and Fitness Tips for Entrepreneurs


by Karina Inkster

August 9, 2012

Emotions Connect Us


by Geoffrey X. Lane

August 2, 2012

The Advantages of the Habit of Going the Extra Mile


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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