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Videos

January 19, 2010

VIDEO: Google Docs in Plain English


by Isabelle Mercier Turcotte

January 15, 2009

VIDEO: Twitter in Plain English


by Isabelle Mercier Turcotte

August 27, 2008

VIDEO: GOOGLE READER IN PLAIN ENGLISH


by Isabelle Mercier Turcotte

July 14, 2008

WIKI IN PLAIN ENGLISH


by Isabelle Mercier Turcotte

July 6, 2008

VIDEO: SOCIAL MEDIA IN PLAIN ENGLISH


by Isabelle Mercier Turcotte

February 3, 2008

VIDEO:RSS IN PLAIN ENGLISH


by Isabelle Mercier Turcotte

January 27, 2008

VIDEO: BlOGS IN PLAIN ENGLISH


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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LATEST BLOGS

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  • No Algorithm Can Save a Message People Don’t Care About
  • Bigger Isn’t Always Better

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