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Explorations + Insights

February 15, 2017

Want To Become a LeapZone Guest Blogger?


by Isabelle Mercier Turcotte

February 7, 2013

Why Women Make Better Business Leaders


by Isabelle Mercier Turcotte

January 6, 2013

Get Your Year in Gear!


by Isabelle Mercier Turcotte

July 26, 2012

Why Getting Away from Your Business is the Best Thing You Can Do


by Susan Payton

July 5, 2012

The 3 Questions To Ask Yourself When Things Go Wrong


by Isabelle Mercier Turcotte

June 21, 2012

The Top 10 Qualities to Look For in Your Business Mentor


by Isabelle Mercier Turcotte

June 7, 2012

3 Incredibly Useful Reasons to Hire a Coach


by Isabelle Mercier Turcotte

May 17, 2012

How To Overcome The Fear of Success


by Isabelle Mercier Turcotte

April 26, 2012

8 Reasons Why Prospects Don’t Buy


by Isabelle Mercier Turcotte

April 19, 2012

Why Creating Competition Can Help Motivate Employees


by Isabelle Mercier Turcotte

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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