LeapTV Episode #12: Create A Brand With Diehard Fans


BRAND IDENTITY: How to build your own diehard fan base. BRAND HICCUP: Do your policies make sense for you AND your customers? Cowell Motors teaches an important branding lesson. PERFORMANCE TIP OF THE WEEK: My week planner.


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LeapTV Episode #11: Back To Branding Basics


BRAND HICCUP: Don’t forget the basics! Why I experienced a brand hiccup during my weekend with Oprah. 3 BUSINESS PERSONALITIES: Which one are you and how do you balance the rest? PERFORMANCE TIP OF THE WEEK: No-thing Works!


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LeapTV Episode #10: The Importance of Client Feedback


BRAND FEEDBACK: Do you know what your clients really think about your brand? CHANGE: The most feared word in the English dictionary. PERFORMANCE TIP OF THE WEEK: Expire a post.


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LeapTV Episode #9: COMMUNICATION 101


COMMUNICATION 101: A communication model that improves performance and maintains momentum. BRAND BUILDING: Plan your weekly money-generating activities. PERFORMANCE TIP OF THE WEEK: Jing!


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LeapTV Episode #8: Become Instantly More Billable


BRAND HERO: Telus Mobility empowers employees, showing us how it allows them to go above and beyond with their customers. EMPLOYEE SALARY VS. REVENUE RATIO: How to financially justify and leverage the investment in a new employee. PERFORMANCE TIP OF THE WEEK: The power of billable performance targets.


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LeapTV Episode #7: Are You Actively Listening Or Just Hearing?


FEEDBACK MODEL: Tools and systems that promote open dialogue and healthy communication amongst partners and employees. BRAND HICCUP: NYC’s Strawberry Store teaches us the importance of instilling a sense of ownership in employees. PERFORMANCE TIP OF THE WEEK: Zero Tolerance!


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LeapTV™ Episode #6: What Impression Does Your Brand Make?


BRAND TOUCHPOINTS: The different ways your brand can interact with and impress your customers and stakeholders. BRAND HERO: A great branding lesson from Costco on how simple actions can create an outstanding customer experience. PERFORMANCE TIP OF THE WEEK: Call a Spade a Spade!.

 


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LeapTV™ Episode #5: How To Kill Your Brand In 2 Words


BRAND HICCUP: SONY shows us how the words “Company Policy” can totally kill a brand. KEY PERFORMANCE INDICATORS: Keeping track of some basic numbers can help identify good and bad business behaviours. PERFORMANCE TIP OF THE WEEK: The Silver Bullet.


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