LeapTV Episode #8: Become Instantly More Billable

BRAND HERO: Telus Mobility empowers employees, showing us how it allows them to go above and beyond with their customers. EMPLOYEE SALARY VS. REVENUE RATIO: How to financially justify and leverage the investment in a new employee. PERFORMANCE TIP OF THE WEEK: The power of billable performance targets.

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LeapTV Episode #7: Are You Actively Listening Or Just Hearing?

FEEDBACK MODEL: Tools and systems that promote open dialogue and healthy communication amongst partners and employees. BRAND HICCUP: NYC’s Strawberry Store teaches us the importance of instilling a sense of ownership in employees. PERFORMANCE TIP OF THE WEEK: Zero Tolerance!

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LeapTV™ Episode #6: What Impression Does Your Brand Make?

BRAND TOUCHPOINTS: The different ways your brand can interact with and impress your customers and stakeholders. BRAND HERO: A great branding lesson from Costco on how simple actions can create an outstanding customer experience. PERFORMANCE TIP OF THE WEEK: Call a Spade a Spade!.


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LeapTV™ Episode #5: How To Kill Your Brand In 2 Words

BRAND HICCUP: SONY shows us how the words “Company Policy” can totally kill a brand. KEY PERFORMANCE INDICATORS: Keeping track of some basic numbers can help identify good and bad business behaviours. PERFORMANCE TIP OF THE WEEK: The Silver Bullet.

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LeapTV™ Episode #4: What Does Your Brand Promise?

BRAND PROMISE – Are you delivering? Understand what it takes to create a strong brand promise. Mini Cooper teaches us how to build instant customer trust in this week’s BRAND HERO.
PERFORMANCE TIP OF THE WEEK: The Voice Recorder – capture your ideas as they happen!

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LeapTV™ Episode #3: Busy Does Not Mean Profitable

BRAND HICCUP: A  lesson in customer service from Raw Canvas Cafe.  Busy does not mean profitable; Working hard vs. Working smart. PERFORMANCE  TIP OF THE WEEK: Bubble Time; your daily block of uninterrupted time.

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LeapTV™ Episode #2: The Importance of Brand Consistency

BRAND CONSISTENCY – What impression are you really making? Find out the 60-30-10 ratio of business-building activities. PERFORMANCE TIP OF THE WEEK: The Parking Lot – a simple HOW TO on organizing your thoughts, tasks, and ideas.

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LeapTV™ Episode #1: Branding 101

Ah! BRANDING – What the heck is it and more importantly, what is it NOT? Learn the importance of defining core values and instilling them throughout your business. PERFORMANCE TIP OF THE WEEK: Implementing your daily non-negotiable.

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