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Stop Leaving Money on the Table

Here's an excerpt from a blog post I read by Naomi at Itty Biz... It's a great reminder for any struggling small business owner...So I’m on the phone yesterday with a client (let’s call him John) who runs a medium-sized business on the internet, and he’s telling me how…

0 Comments4 Minutes

LeapTV Episode #51: Hiring an Intern

HUMAN RESOURCES: What to keep in mind when hiring an intern and how to get the most out of the experience. PERFORMANCE TIP OF THE WEEK: Effective hiring questions to obtain better results. www.MyLeapTools.com  

3 Comments1 Minute

Why We Are Afraid to Talk Pricing

This article was previously published at Small Business Trends and is being republished with permission. When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely…

4 Comments5 Minutes

Why Creating Competition Can Help Motivate Employees

By Jason KulpaBusiness owners have little challenge with motivating themselves to go the extra mile, but how can they get others to mirror that work ethic? This can often be a painful point for entrepreneurs because they see success related to time and energy spent on…

6 Comments4 Minutes

LeapTV Episode #50: Capitalizing on Leads

SALES: A Turkish carpet salesman teaches to never let a warm lead go cold. SMALL BUSINESS: You are sitting on a gold mine of leads in your existing database. PERFORMANCE TIP OF THE WEEK: How to get more ideal clients. www.MyLeapTools.com  

1 Comment1 Minute

6 Common SEO Mistakes On Small Business Websites

Great points to consider as a small business owner looking to launch or update a website... By Rae Hoffman-Dola: In the last decade plus that I have been working in the search engine optimization industry (SEO), I have been fortunate enough to come into contact with many…

19 Comments9 Minutes

5 Tips for Building Customer Loyalty

A fantastic article by Lee Polevoi... sound advice that will lead to greater customer loyalty... Most companies know that long-term customers are the lifeblood of their business, so it’s important to encourage loyalty in everyone who walks through your door or visits your…

5 Comments4 Minutes

Marketing is Not Promotion

I can’t tell you how many potential clients I talk to who want instant pudding. That is to say, they want to get on Facebook and Twitter, and overnight have 10,000 new sales. It just doesn’t work that way. Look at Groupon. Retailers who use the service are on the fence.…

2 Comments2 Minutes

LeapTV Episode #49: WestJet – Building a Thriving Brand

BRANDING: A lesson in outstanding customer service and living company culture from WestJet Airlines. PERFORMANCE TIP OF THE WEEK: The secret to building a thriving brand. www.MyLeapTools.com  

10 Comments1 Minute

Drive Your Business Like a New York City Cab!

Business is ruthless and should be treated as such. Consumers don’t care about you, or what you’ve invested. Consumers care about one person… Hint Hint: It’s not you. You’ll have to answer one question better than anyone else: “what’s in it for me.”  Craft your business…

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The Easiest Elevator Pitch To Deliver

I read this article by Jeff Haden and thought, "I know that a lot of our readers will connect with this one." So I thought I would share. Jeff makes a really good point about turning your elevator pitch into a memorable conversation. Thanks Jeff!Here is Jeff's…

3 Comments4 Minutes

How To Communicate What You Do

While on a flight to Montreal I met fellow passenger James Wilson and when I asked him “what do you do” he gave me the best one-minute pitch that I had heard, it was on bicycles and health and how he can help. It led me to ask more and more questions until I understood how…

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LeapTV Episode #48: Decision Making Tips & Strategies

MANAGEMENT: Knowing when to let go of a project and defining priorities. PERFORMANCE TIP OF THE WEEK: The importance of making tiny decisions. www.MyLeapTools.com  

1 Comment1 Minute

Money is Available for Small Business Investment

I was recently invited to an event put on by Owen Clark of Byzhub. The speaker, Basil Peters, is an experienced Angel Investor who discussed opportunity for entrepreneurs seeking investors. For more than 5 years news outlets are predicting D-Day, the lack of financial…

1 Comment4 Minutes

How to Market Trust

Having a Facebook Page will not bring instant sales. Twitter will not triple your Web traffic overnight. A press release will not get journalists banging down your door. Harsh truths, I know, but ones you need to hear. The problem with small businesses and marketing is they…

0 Comments4 Minutes

LeapTV Episode #47: ASK THE EXPERT: Cash Flow Projections Made Simple

EXPERT GUEST: Melody Waterberg helps you understand cash flow projections and how to leverage that information. PERFORMANCE TIP OF THE WEEK: How to get paid on time! www.MyLeapTools.com  

2 Comments1 Minute

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