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Margarita Romano

April 16, 2009

Brand Hero: Cupcakes


by Margarita Romano

April 8, 2009

The Thing About Change Is…


by Margarita Romano

April 2, 2009

One Simple Step to Increase your Customer Care


by Margarita Romano

March 11, 2009

Brand Hero: Goldfish Pacific Kitchen


by Margarita Romano

March 2, 2009

Are You in Control of Your Life?


by Margarita Romano

February 27, 2009

Brand Hero: Big Stock Photo


by Margarita Romano

February 23, 2009

Fuel for the Soul_Yin Meditation


by Margarita Romano

February 19, 2009

Fuel for the Soul_Learning Makes the Self Grow Wiser


by Margarita Romano

February 9, 2009

Are You Showing the World the Best of You?


by Margarita Romano

February 4, 2009

Brand Hero: Yaletown Dentistry


by Margarita Romano

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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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LATEST BLOGS

  • Don’t Quit in the Dip: Why Real Change Gets Messier Before It Gets Better
  • MSN Top 10 Keynote Speakers to Book in 2026
  • A Tribute To Cache ~ Our Power Builder.
  • The 4 Things That Make a Brand Impossible to Ignore
  • No Algorithm Can Save a Message People Don’t Care About
  • Bigger Isn’t Always Better

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