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December 14, 2010

Avoid Analysis Paralysis


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November 16, 2010

Either/Or: An Experiment With Apricots


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November 9, 2010

Don’t Reinvent The Wheel


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October 13, 2010

Give Your Prospect A Face


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September 21, 2010

The Truth About Testimonials


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August 24, 2010

Script It!


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July 6, 2010

Treat Your Leads Like Customers, And Your Customers Like Friends.


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June 29, 2010

Metrics And Other Goals. Your Pathway To Success.


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June 24, 2010

Price Is NOT A Benefit.


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June 8, 2010

Use The Magic Word.


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ABOUT LEAPZONE

We help entrepreneurs, leaders, and teams distill their genius into a differentiated core message —and the execution rhythm to live it—so you become The First, The Best, or The Only, chosen regardless of price.

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The other day someone asked me: “Okay Isabelle… wh The other day someone asked me:
“Okay Isabelle… what’s the cost?”

And I smiled, because I know what they mean.

They’re asking: “What do I pay if I say yes?”
Fair question.

But here’s what I’ve learned (and it’s changed my entire relationship with charging and investing):

I always respond with this:

“Just to clarify… are you asking what it costs if you say YES…
or what it costs if you say NO?”

Because “no” isn’t free.
It just charges you differently.

"NO" can cost you:
- another year of dragging the same problem
- another quarter of unclear messaging
- more missed opportunities
- more stress on your team
- more time spent rebuilding from scratch

Sometimes the most expensive choice… is staying the same.

Next time you’re deciding, ask yourself:
What will “no” cost me over the next 6 months?
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LATEST BLOGS

  • Don’t Quit in the Dip: Why Real Change Gets Messier Before It Gets Better
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  • A Tribute To Cache ~ Our Power Builder.
  • The 4 Things That Make a Brand Impossible to Ignore
  • No Algorithm Can Save a Message People Don’t Care About
  • Bigger Isn’t Always Better

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