Wouldn’t you love your brand to be considered either the first in a marketplace, the best in an industry, or the only thing like it in the world?

But that’s a tall order if you are not intentionally crafting your brand story that supports your first, best, or only position.

Two of the most important considerations when sharing your brand story is to determine from your audience’s point of view…

  1. What is the risk of saying yes?
  2. What is the cost of saying no?

We’ll sort that out today with Isabelle Mercier, co-founder and CEO of LeapZone Strategies brand crafters and one of the most inspirational branding, marketing, and customer experience keynote speakers.

Enjoy the recording below: