5 Crowdfunding Tips For Small Business Startups

Guest post by Andre Oentoro

For any business that spends money on marketing and advertising, it’s important to understand the different strategies you can use to grow your business. Keeping your customer list is one of the best ways to make sure that your product or service lands on people’s terms so they’ll come back for more.

SEO is one of the most popular ways to promote a business and increase its visibility online. It’s arguably cheaper than other marketing campaigns, that’s why many opt for this strategy. Building a strong SEO strategy may use numerous tools, algorithms, and techniques to optimize your site’s position in search results.

Once you land on top of the search engine’s result page, you can then reap the benefit of SEO in your digital marketing strategy. Still, it takes time to create a robust SEO strategy for your website, especially when you have little budget. But, here are some tips on how to build a winning SEO strategy on a shoestring budget that fits small businesses:

1. Pay Attention to Long-Tail Keywords

A long-tail keyword is a keyword that is related to a specific, main topic. For example, “cheap boutique” is a short-tail keyword that could be used to attract customers who are looking for cheaper options to buy clothes.

But, instead of using short-tail keywords that are difficult to win over on the internet since everyone is using them, you can apply a longer one. “Cheap women dress for party” is one good example of long-tail keywords because it targets a specific audience. People who search for this term will eventually find your business when they run on the search engine.

‍2. Add More Visual Content

Visualization in website content means that you should show more visual data than its counterpart because people enjoy reading text-based stories with a visual presentation on them.

Showing pictures, images, and videos of things they can see on their computer or phone can be a better way to show the product or service than just showing a text. This is why social media videos and other visual content get more traffic than the ones without.

3. Optimize On-page SEO

You should pay attention to the on-page SEO where you can optimize your content within a page. On-page SEO is where you should improve your title, heading, alternative text, as well as keyword density that allows you to be discovered easily on the search engine.

Make sure not to overstuff your article with keywords because they will look spammy in front of Google and other search engine boxes. Put your keyword naturally and make sure your URL showcases what you want to explain in your article.

4. Include Internal/External Links and Backlinks

Both internal and external links are added links on your pages. While external links are linked to other sites’ pages, internal links direct to other pages on your site.

Adding these links to your article is great to notify search engines that your pages are being promoted on another blog post. Especially when your post is relevant with the anchor text and link inserted in your article. Google will take it as a vote to show your page on the search result based on the accuracy and relevancy of the post to the user’s query.

And, makes sure to build high-quality backlinks. Strong backlinks are links from other sites to your website that promote the relevancy of your post. A great way to build high-quality links is to connect with other SEO managers to create an exchange.

5. Improve Local SEO

Local SEO is the process of optimizing a site for the local environment. For example, if you run a business in Chicago, you want to improve your visibility among people living in this area. That way, you can boost offline and online sales because now everyone knows you’re doing business in their closest place.

When using local SEO, you should pay attention to your Google My Business page where you can add information like location, maps, phone number, as well as social media account.


You probably already know that building a strong SEO strategy is a difficult and expensive task. But with a little bit of effort, you can easily make it a walk in the park. To truly succeed in SEO, you need a lot of budgets and a plan to implement it. However, you can still succeed even with a shoestring budget.

A successful SEO strategy also needs a strong website design. A poor website design can urge your website visitors to leave, which can lead to a very low click-through rate and a higher bounce rate. And poor SEO implementation can also lead to a lower search engine position so your website can’t be found easily on Google’s search results page. Make sure to follow these steps above to improve your SEO strategy!

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SEO is a crucial part of digital marketing campaigns. It helps businesses get an online presence through a top result in popular search engines like Google. Implementing SEO can be daunting for starters, but it’s worth trying because this strategy gives you organic traffic to the website. That only means more converting leads to your business. Make sure to stay updated with SEO’s latest strategies while keeping them at a low cost!

If you want to learn more tips to grow your business, check out the LeapZone LearningLab!



Written by Andre Oentoro.

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro

Photo by Unblast.