BRANDING: Reliability – How it impacts your business and credibility. PERFORMANCE TIP OF THE WEEK: Don’t step in your own sandcastle. www.MyLeapTools.com
Hi Isabelle,
Great tips in this video. Like many things in a business, becoming reliable is sometimes easier said than done. One of the biggest problems has to do with over-promising, I think. Many business owners may make promises about their ability to provide products and services that are beyond their ability to deliver upon. They are so eager to get business in the door that they forget failing to do what they have promised will damage their brand.
[…] Actions speak louder than words. On the other hand, there are times when you unintentionally hurt your brand, not by decisive action but rather by the things you fail to do when dealing with others. Take reliability, for instance, says branding expert Isabelle Mercier Turcotte. Fail to deliver on what you promise, and you have already damaged your brand. It’s a simple mistake your business can’t afford to make, so be sure to meet obligations and deadlines to demonstrate your reliability. Otherwise, nothing else you say about your brand will matter to anyone. Leap Zone Strategies […]
Heather,
You are so right…Small Business Owners are eager to please and they often over promise…but…sometimes, they promise to get back to someone, and can’t even deliver on something that simple. I believe it’s a lack of discipline and lack of effective systems…but…that’s a whole new episode right?
Thanks for watching LeapTV and for taking the time to share your 2 cents.
Isabelle 😉
[…] Actions speak louder than words. On the other hand, there are times when you unintentionally hurt your brand, not by decisive action but rather by the things you fail to do when dealing with others. Take reliability, for instance, says branding expert Isabelle Mercier Turcotte. Fail to deliver on what you promise, and you have already damaged your brand. It’s a simple mistake your business can’t afford to make, so be sure to meet obligations and deadlines to demonstrate your reliability. Otherwise, nothing else you say about your brand will matter to anyone. Leap Zone Strategies […]