If you’ve been in business very long, you’ve probably sent out emails and direct mail pieces as part of your marketing campaigns. And that’s great! Following up and marketing to your prospects and customers is going to add a lot to your revenue! But as powerful as these marketing pieces are, they have one disadvantage…they’re passive.

By that I mean they can only anticipate. They can’t respond and react to the prospect’s mood. But, salespeople can be expensive to employ. And… It’s hard going from prospect to prospect repeating the same old pitch!

So imagine you discovered a way to get all your prospects together at the same time, in front of your best speaker, to hear their sales pitch. Sounds like a seminar, doesn’t it? Nothing new there. Seminars have long been a successful avenue for selling.

What if you had a way to get all the advantages of a seminar -selling “face-to-face”, but without having to work yourself to death getting people through the door? And what if this meant you could easily generate more leads and sales opportunities with the same or an even lower marketing budget and using fewer resources?

Well you can stop “imagining” and wondering “what if”, because thanks to the revolutionary power of the Internet, this is now a reality. It’s here and it’s available NOW. It’s called a webinar!

With webinars you can:

  • Sell to large groups of people all at once
  • Hit a more diverse demographic (attendees can come from all over the country)
  • Let your prospects interact with you
  • Build your relationship with your prospects and customers

Leap of the Week: There are many online services available to present a webinar. (GoToWebinar, InstantPresenter, Maestro) Start by researching a tool you can afford and are comfortable using. Get yourself set up and away you go!

If you’ve been in business very long, you’ve probably sent out emails and direct mail pieces as part of your marketing campaigns. And that’s great! Following up and marketing to your prospects and customers is going to add a lot to your revenue! But as powerful as these marketing pieces are, they have one disadvantage…they’re passive.

By that I mean they can only anticipate. They can’t respond and react to the prospect’s mood. But, salespeople can be expensive to employ. And…It’s hard going from prospect to prospect repeating the same old pitch!

So imagine you discovered a way to get all your prospects together at the same time-in front of your best speaker-to hear their sales pitch. Sounds like a seminar, doesn’t it? Nothing new there. Seminars have long been a successful avenue for selling.

What if you had a way to get all the advantages of a seminar -selling “face-to-face”- but without having to work yourself to death getting people through the door? And what if this meant you could easily generate more leads and sales opportunities with the same or an even lower marketing budget and using fewer resources?

Well you can stop “imaging” and wondering “what if” because thanks to the revolutionary power of the Internet, this is now a reality. It’s here and it’s available NOW. It’s called a webinar!

With webinars you can:

  • Sell to large groups of people all at once
  • Hit a more diverse demographic (attendees can come from all over the country)
  • Let your prospects interact with you
  • Build your relationship with your prospects and customers

Next week I will provide you with foolproof tips to guarantee your webinar is a success!