One-sided conversations are seldom interesting. Why? Because nobody wants to listen to some guy ramble on about his high school football days or his new sports car. They want to have a conversation.

The same is true for marketing. If your website is all about “me, me, me,” you will bore visitors. On the other hand, a good, balanced website can become a lead generation machine. Think about these four principles when you decide how to revamp your website:

  1. People are egocentric. While they’re viewing your website, people are subconsciously thinking “what is this company going to do for me?” So instead of boasting about your latest product enhancements, talk about how it will improve the lives of your customers.
  2. People love to be entertained.  If visitors find your site to be unique and entertaining, they will stick around. Spice up your site with compelling quotes, graphics, pictures, blog articles, interactive widgets, etc. Not only will this help you capture and convert more leads, it will increase traffic thanks to word of mouth.
  3. People want to be heard. Websites that only provide information, but no way to interact with you are like dead ends. Visitors will simply flip a u-turn and get out of there. Create a blog or forum on your site to allow visitors to offer opinions and become more engaged with your company.
  4. People want (valuable) free stuff. Give your visitors something for nothing, such as a report, ebook, video, or coupon. As visitors begin to interact, you can gather information like name, email, and phone number. Guess what you just got? A qualified prospect who is engaged in learning about your product or service. It’s a sales dream come true.

Leap of the Week: Visit our friends at and assess your website content. See what percentage of your content is egocentric (about you) and what percentage speaks directly to your potential customer.