If I had to choose one thing to focus on when building or maintaining a brand, I would focus, without a doubt, on communication. Clear, honest, and thoughtful communication is the backbone to any great brand; whether you’re speaking in person, on the phone, in an email or text message, or creating an ad, brochure or website. Good communication allows you to spread the “right” word to the right people, and unite your team to make your business an outstanding promise delivery system. Because if you are truly being honest, with you and your audience, then delivering on a promise should be a no brainer.
The problem is a lot of businesses don’t put all their cards on the table, and this leads to disgruntled employees and dissatisfied customers. Not being clear with what you can do, or what you need to be able to do it, leads to wasted effort, missed deadlines, and a whole lotta stress.
So, here are 5 aspects of communication to focus on:
- Really believe in what you are doing and why you are doing it. Your authentic passion for your business will transfer to your communication and be felt by your customers, prospects, and team.
- Make every word count. Only say what you can actually promise and deliver on to build credibility.
- Be consistent with what you are saying – across the board, through any medium. Consistency builds trust, showing that you mean what you say, every time!
- Know the value of your brand. The clearer you are on the value you deliver, the easier it will be to get that across in your messaging.
- Do what you do well – good communication most certainly paves the way for positive, consistent action, and as the saying goes, “Actions speak louder than words!”.
Have fun!
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