In this time of email, text messaging, online chats, Twitter, and Facebook, proper writing etiquette is often replaced with the likes of LOLs. Messages tend to start with content, disregarding the salutation completely and regularly don’t even get a sign off at the end. Some businesses don’t have the need to meet their customers in person, and this current, less personal, type of communication leaves a lot of room for improvement in the areas of relationship building and customer experience.

My quick tip to you is to incorporate some kind of handwritten communication with your customers. Whether it be a quarterly postcard to touch base, a nice thank you card every once in a while to let them know you appreciate them, or even a birthday card once a year. Remind yourself that you are dealing with an actual person who deserves a “Hello” or “Dear” and “Sincerely” with a real signature every now and then.

As a result, your customer will feel taken care of and grateful for the extra time you purposefully dedicate to them. This feeling or experience created for your customer will increase their trust, and therefore their loyalty to you and your business; and a loyal, happy customer is always the most efficient marketing tool for any business!

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