During my days as VP of Marketing for Nettwerk Records (Sarah McLachlan’s record label), I walked away with five key principles that I believe contributed to the growth of Nettwerk and the long-standing success of Sarah McLachlan. These five principles are:

1.    Know your industry.
2.    Stay ahead of the curve, and know your next strategy.
3.    Learn from your mistakes and the mistakes of your team. Don’t get stuck in old behaviors.
4.    Start small, dream big and grow gradually.
5.    Recognize that overnight success is an anomaly.

Often we want to believe that there must be one thing we could do that will skyrocket our business to the next level. Rarely is that true.

To learn more about how LeapZone Strategies and sidekick Lift Strategies can help you apply each of these principles to increase brand equity, awareness and profitability through business, branding and marketing strategies, fill out our free Needs Assessment Questionnaire today.

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