LeapTV Episode #7: Are You Actively Listening Or Just Hearing?


FEEDBACK MODEL: Tools and systems that promote open dialogue and healthy communication amongst partners and employees. BRAND HICCUP: NYC’s Strawberry Store teaches us the importance of instilling a sense of ownership in employees. PERFORMANCE TIP OF THE WEEK: Zero Tolerance!


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LeapTV™ Episode #6: What Impression Does Your Brand Make?


BRAND TOUCHPOINTS: The different ways your brand can interact with and impress your customers and stakeholders. BRAND HERO: A great branding lesson from Costco on how simple actions can create an outstanding customer experience. PERFORMANCE TIP OF THE WEEK: Call a Spade a Spade!.

 


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LeapTV™ Episode #5: How To Kill Your Brand In 2 Words


BRAND HICCUP: SONY shows us how the words “Company Policy” can totally kill a brand. KEY PERFORMANCE INDICATORS: Keeping track of some basic numbers can help identify good and bad business behaviours. PERFORMANCE TIP OF THE WEEK: The Silver Bullet.


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LeapTV™ Episode #4: What Does Your Brand Promise?


BRAND PROMISE – Are you delivering? Understand what it takes to create a strong brand promise. Mini Cooper teaches us how to build instant customer trust in this week’s BRAND HERO.
PERFORMANCE TIP OF THE WEEK: The Voice Recorder – capture your ideas as they happen!


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LeapTV™ Episode #3: Busy Does Not Mean Profitable


BRAND HICCUP: A  lesson in customer service from Raw Canvas Cafe.  Busy does not mean profitable; Working hard vs. Working smart. PERFORMANCE  TIP OF THE WEEK: Bubble Time; your daily block of uninterrupted time.


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LeapTV™ Episode #2: The Importance of Brand Consistency


BRAND CONSISTENCY – What impression are you really making? Find out the 60-30-10 ratio of business-building activities. PERFORMANCE TIP OF THE WEEK: The Parking Lot – a simple HOW TO on organizing your thoughts, tasks, and ideas.


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LeapTV™ Episode #1: Branding 101


Ah! BRANDING – What the heck is it and more importantly, what is it NOT? Learn the importance of defining core values and instilling them throughout your business. PERFORMANCE TIP OF THE WEEK: Implementing your daily non-negotiable.


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LeapTV Teaser


Learn what LeapTV™ is all about and why it’s the #1 platform to help you revolutionize the way you do business.


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