1


We do what we do 'cause we love it.

Our business is built on pure love and passion. We’re dreamers and doers who believe in relentlessly exploring what’s possible. We’re bold, daring, and fearless. We have the confidence to speak our minds and we have the courage to take action. We believe that living and playing by our own rules gives us the edge that allows us to create better results for ourselves and for others.

2


We believe everything is possible.

Doesn’t matter what you want to create, experience or make happen. We believe in the power of choice and in pre-paving for possibility. As Henry Ford says: “Whether you think you can or think you can’t, you’re right.”

3


F@?k Mediocrity.

We give everything 125% and then some. We’re obsessed about exceeding expectations and love going above and beyond for you, ourselves and everyone.

4


We love our customers.

You’re the reason we exist. You help us create meaningful change on this beautiful planet. We’re obsessed with customer happiness to make sure you feel as valued, respected and appreciated as you deserve to be.

5


We're not for everyone.

Our sense of humor is off-beat and our sense of optimism is unstoppable. We’re no BS straight-shooters. We were born to work with people who are obsessed with being the best at what they do and thrive on delivering their “genius” in a simple, impactful, and differentiating way.

6


We're here to change the world.

We were born to catapult passionate entrepreneurs to build infectious and impactful brands, businesses and lives. Our sole purpose is to empower ONE Million entrepreneurs to rock their businesses and lives into shape by creating a worldwide “My Life, My Biz, My Way Movement.”

7


We walk our talk.

We are 100% accountable for everything we do. Why? Because accountability is the glue that ties commitment to results. We walk our talk and we expect you to walk yours. It’s that simple.

8


Trust is absolutely everything.

We say it like it is and mean what we say. We’re honest with our customers, our audience and each other.
If our training programs aren’t right for you, we’ll say so. When mistakes happen, we take responsibility
and work our butts off to make things right because we believe that trust = reliability & delight. 

9


We believe in less but better.

The world would be a better place if everyone shifted from the undisciplined pursuit of more to the disciplined pursuit of less…only better. Because, if you can’t say no to what you don’t want, you’ll never have the time and the energy for what you do want.

10


It's Hell Yes! or It's No.

When deciding whether to commit, if we feel anything less than, “Wow! That would be amazing! Absolutely! Hell yeah!” – then our answer is no. Why? Because, we believe that if ain’t fun nor sparking us, it’s not worth it!

11


Live by design, not by default.

We believe in knowing and owning what we stand for and aligning everything we do with it. Living by design means to deliberately distinguish the vital few from the trivial many because if you don’t prioritize your life, someone else will.

12


Screw it. Let's do it!

Have faith in yourself. Believe that anything is possible. Live life to the max.
Never give up. Play to win ’cause after all, business is just a game!

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