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Either/Or: An Experiment With Apricots
A young man, serving in the army, was assigned KP duty. Specifically, he was responsible for the apricots in the chow line. Now, most of the soldiers didn't care for the apricots, and generally passed this young man without taking any. After a while, the young man changed…
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Don’t Reinvent The Wheel
One thing I've noticed is that entrepreneurs feel like they have to be innovative, creative, and singular in their sales and marketing. Now, of course you want your company to stand out from the crowd. Of course you need a unique selling proposition. But, you don't have to…
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LeapTalk Success Series with Living Radius
You, extended.™ Today, LeapTalk™ is highlighting Living Radius Architecture + Interior Design.…
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Brand Hero_Elizabeth Gilbert
Elizabeth Gilbert is hands-down one of my favorite writers. She is down-to-earth, funny, uses simple language, and has this ability to really capture a moment and bring us in. As a writer myself I find her extremely inspirational and best of all she makes me feel normal.…
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What Does Nike Sell?
Before I answer this question, let me tell you what they don’t sell. They don’t sell sneakers, socks or sports apparel. Now, I can already hear you saying...“What? I’m wearing Nike sneakers right now!!!” Nike sells athleticism and victory. If you watch any Nike commercial,…
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The Truth About Testimonials
Who is the easiest person in the world to sell to? That's an easy…
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Are You Not having Fun?
Look, it's tough being a small business owner. You are dealing with stress that few…
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Script It!
Whether you are still presenting your products "face-to-face," or have embraced the benefits of webinars and online demonstrations, here is one technique that continues to drive results: use a script. Every time you approach a prospect or customer, you should be prepared…
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Are You Stuck?
We all get stuck sometimes. Not a problem... but what do you do to get 'unstuck'? Getting un-stuck isn't always comfortable or easy. But what if the hard way: structure, discipline, less distraction, and more accountability was the easy way? Your life is much smoother and…
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Brand Hero: Mini Cooper
Take it from me, owning a Mini Cooper turned me from a passenger to a driver. Its compact, stylish, and overall fun design made driving exciting and an activity I truly learned to love. But that's not the part that makes MINI a bona fide brand hero. It's the purchase…
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REWORK_Jason Fried & David Heinemeier Hansson
REWORK is easily the most engaging business book out there for entrepreneurs…
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Expel The Elephants.
As you know, I am always on the lookout for resources to keep me focused and performing at my best. In business, it is easy to get distracted or to try and focus on too many things at once. Here is an excellent resource written from one of the best coaches in the world, our…
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Shape Up Or Ship Out!
Weed Out The Time Wasters By Faye Hollands of Outshine Consulting The consulting firm McKinsey & Company are well known for their harsh but effective policy of weeding out the bottom 10 percent of performers in their business. Whilst this might seem drastic to some,…
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Treat Your Leads Like Customers, And Your Customers Like Friends.
There is one marketing truth you must understand: People buy when they are ready to buy, not when you are ready to sell. So, just because your lead is not ready to buy today, doesn't mean they aren't important. After all, today's leads are tomorrow's customers, or next…
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Metrics And Other Goals. Your Pathway To Success.
"Many people fail in life, not for lack of ability or brains or even courage but…
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The LeapZone Learning Lab
No-nonsense courses to help you master the skills + mindset you need to grow your brand and your business. The LeapZone Learning Lab is about smart courses for smart leaders and business owners because, to increase revenue and become a powerhouse in your industry, you have to master the basics of mindset, branding, positioning and business. Period.