EXPERT GUEST: An interview with Pitch Expert and Master Storyteller Geoffrey X. Lane. PERFORMANCE TIP OF THE WEEK: Create a winning proposal. www.MyLeapTools.com Heather Stone Hi Isabelle, Thanks for this great interview. I think many entrepreneurs understand the need to pitch their ideas, but, of course, it’s really pitching yourself as a product that’s important. Many investors say they are sold on the person or the team, not necessarily the idea, so this should come as no surprise.