This title sounds crazy right? Well, it’s not. When I read it, I thought, this is definitely worth sharing!

Big thanks to Owen Clark from for this great idea!

The next time you are with 4 people who you know and are close to, ask them for 6 minutes of their time. Prep them that you are going to tell them your 45 second infomercial about what you do and while you are talking you want them to think of 2 questions each.

As soon as you are done your 45 seconds, ask them one at a time what questions about your business they came up with in their heads. DO NOT answer these questions, instead write them down, get 2 questions from each person to total 8 questions.  You should actually be done in 3 minutes!

The answers to those questions are now your next 8 blog posts, do one blog post a week and now you have 2 months of content.

Keep your answer simple, because simple is hard enough, think of a catchy headline for your blog post and after you create your post, figure out six 140-character posts that you can schedule/publish daily on twitter at various times to drive traffic to your blog.

Do not sell, Add Value only.

Not only will you learn way more about your business in the next 2 months then you have in the last year, but you will also be positioning yourself as an expert too. Your daily social media activity is activity based, meaning, become a crack addict, social media is like grout, you can fit it into the cracks of your day.

Leap of the Week:
Thanks again Owen for reminding us that content can be simply created, and that the best lessons are learned by asking and listening!
Have fun with this one Leapers!